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As we all charge steadily toward perfecting our work on paper, I am continually distracted by repeated reports on the fate of publishing in an increasingly technological world. Amazon’s Kindle is the latest in an extended parade of electronic devices and strategies that are injecting change into the lumbering beast of traditional publishing.
Joanne Kaufman’s recent NY Times article, With Kindle, Can You Tell It’s Proust?, shows just one minor aspect of the inevitable transformation, made more inevitable by these difficult economic times and the diminishing place of the written word in an over-worked and easily distracted society. Her article focuses on the tangible transformation of the glorious object called the book with its power to define us and elicit affinities among impassioned readers. With the physical book’s absorption into the Kindle’s non-descript white tablet, we are obviously losing something that had previously spoken volumes to the observing world.
But a more pressing aspect of this transformation is technology’s impact on the business model that sustains literary existence. The obvious economic advantages of print-on-demand and digital technologies are beginning to erode the antiquated strategy of sales and returns that have sustained the publishing industry since the last Great Depression. (Also see Why Ebooks Must Fail.)
Whatever the outcome, the world of books is changing in a not-so-subtle if perhaps physically intangible way. What the future holds for anyone who aims to publish is probably not a book made of paper, ink and a beautifully designed cardboard binding. As to how any of us will make our living in this newly digitized world – well, that’s another conundrum entirely.